Best converting landing page ebook download

Have some good lead gen content like a brochure? Use this sticky bar to offer your brochure for free and acquire leads. Already a customer? Create a new page in the builder and choose this template by name to get started.

Want a little help choosing the right template? Alternatively, you can look through the categorized templates on the left side of your screen in the templates menu. Landing Pages. Sticky Bars. Lead Generation. Sales Pages.

A good landing page has five elements check out the landing page example below to see these elements in practice :. Can your landing page include more than this? Think social share buttons that visitors can use to spread the word about your offer. This is simply the bare minimum.

The rule of thumb is to include as much information as you need to get people to convert. Instead, they skim through and pull out the most important tidbits. The design of your landing page — including the colors you use — should reflect that of your website.

The more they recognize your brand, the more they trust you and the more they trust you, the easier it is to get them to do what you want them to do. The areas where you should consider using alternate colors are on the elements of your page that need to stand out — ahem , your CTA button. Contrast is the name of the game here. Wondering what colors perform well?

We did a little research for you to determine which colors convert best. The image on your landing page is one the first things people see, and since people process visuals far quicker than they do text, it sets the tone for their entire experience.

What does your persona look like? How old are they? How do they dress? What are they interested in? If you want visitors to fill out a form, consider an image that drives their attention toward that form. Every element on your landing page serves an important purpose. Since your image is one of the first things that people see, it should help clarify what the visitor can expect from your page. Make sure that your image adds value. Here are some other important things to consider when creating great landing page images.

When it comes to the design of your CTA, there are a few tricks will make it so alluring that visitors feel compelled to click. To clarify, your CTA includes the button and the copy you use to draw attention to it; these tips cover both. More than half of website traffic comes from mobile devices, therefore, the user experience should be the same no matter the device visitors are using. After design comes great copy. Your objective is to be compelling, instructive, likable, concise, effective, trustworthy and informative all at once.

Keep reading. No matter how you position it, there are a few main points that you need to hit with your copy. The pain point that you focus on should be the one that your offer solves.

Empathy is an effective way to build trust. Illustrate a clear path between their problem and how your solution is the remedy they need. Give your potential lead all the information they need to make a decision. While features list what your offer has, benefits tell visitors how their situation will be improved as a result.

It paints a vivid picture of how much better their life could be by using your solution. Studies show that social proof is effective for persuading people to take a desired action.

In essence, people want to know that others are have used and benefited from your solution, too. By including social proof on your landing page, you're validating your offer without even saying anything. A key part of writing persuasive copy copy that gets people to convert is dismantling objections before they even come up. Now, this takes some skill … or at least some help from a friend. Better yet, seek out constructive criticism from your first few converted leads to ensure your landing page is meeting every need.

Your goal is to build trust with your visitor and the way to do that is to come across as an authority. Click triggers are designed to eliminate that last bit of doubt before a visitor converts.

You can think of them as lick Probability Enhancers They are essentially copy positioned next to your CTA that pushes your prospect over the edge by easing their mind and mitigating the risk of converting. But your business is different from others, and your target audience is unique. How do you know if the copy you chose is working? Or if your CTA placement is right? Short on time? Plus get a free domain for one year! Get Deal.

Limited-time offer - Don't miss it! What kind of landing page builder? Website builder Biggest added-value of the free plan? It lacks every other feature I looked for in a landing page builder, like analytics, email marketing, and customizable contact forms.

Sophia Conti Sophia is a freelance writer, editor, and content strategist. She specializes in digital marketing and B2B content for small businesses and entrepreneurs. When not writing or editing, she can be found searching used bookstores and watching the penguins at the San Diego Zoo. Follow our experts on. Rate this Article. This field is required Maximal length of comment is equal chars Minimal length of comment is equal 10 chars The email is required The email is incorrect Submit.

Any comments? Required Field Maximal length of comment is equal chars Minimal length of comment is equal chars 0 out of minimum characters. Submit a comment. Great article Sophia. Would you where I can get a free landing page using my own domain? I am not ready for a full-blown site yet! Hi David, In that case you may use the Wix subdomain with the free plan.

Thanks so much for this article. There are so many articles on the best website but fewer on landing pages. I found this highly useful as I'm able to see which website builder is also a good landing page builder. Thanks for the feedback. Glad you found it useful. User friendliness and ease-of-use are two major factors visitors highly consider when choosing a landing page builder.

Great and necessary article about a much-needed business service. Landing pages serve your clients to willingly and attentively engage with your company. This engagement factor is measured by your conversion numbers. Your ad campaigns must communicate easily, swiftly, and effectively.

So must your landing pages. You only have one shot to win your clients' loyalty and approval. Make it count! How I can build a landing page in Blogger? All of them require some form of payment. Intrigued, she clicks on the ad — where does that click take the lead? She may explore your site for a bit, and then leave to return to what she was originally doing. By contrast, landing pages give the visitor clear instructions — in this case, encouraging the lead to actually sign up for that personal finance course.

Landing pages are important because they are the final, most important step of your ad campaign. The best landing pages are examples of good copywriting, thoughtful design, and customer psychology. They contain just the right blend of elements that persuade the reader to take action. Your headline should be clear and appealing. The supporting headline typically adds additional information to the main headline and hints at the CTA to come.

Both your main headline and supporting headline should be short and to the point. Your unique selling proposition USP is whatever makes your product or service stand out. What makes your brand special or different? For example, you might offer cleaning services at a more convenient time of day than competitors.

Or perhaps your discounts on an annual subscription of your service. Show all the benefits that your customers will receive. Often presented as a list, this emphasizes the value of everything you are offering.

Graphics, images, and videos communicate volumes about your brand, product, and value almost instantly. Images or graphics should be thoughtfully added to communicate your USP and product benefits.

Integrating videos is even more effective than just images. Reviews, testimonials, and endorsements are all types of social proof. Online shoppers increasingly expect trustworthy reviews from other consumers they relate to before they see a product or brand as reliable.

Sharing these on a landing page can increase your conversions compared to pages without them. Landing page design is all about getting leads to that all-important step: the call to action.